In todays saturated and intense music industry scene there are very few individuals who can break away from the norm to create, live, and breath something different. Living by no rules, and making a name for themselves is Vincent Rotella founder, and Marin Padilla, Director of Operations of Dimension Events. Good friends, and a business team to be reckoned with, the pair knows what it takes to be successful, and to stand out in such a demanding industry.
Breaking away from the norm, to bring you something out of this world, and seemingly an entirely different dimension, the duo and their fierce team have created BassLA. Taking place on September 17, the event brings you the best up-and-coming artists in the Los Angeles area, and across the country. Boasting production that is incomparable to others, with a special LA venue, this event is one not to miss. The event which will span over 6 hours in the heart of Los Angeles is promised to unite fans 18+ for the love of bass music.
EPIC had the opportunity to sit down for an interview with founder Vincent Rotella, and his Director of Operations Marin Padilla to discuss their experiences, the event, and what it takes to thrive in the industry, check it out below.
EPIC PRODUCTIONS: What is your first memory of electronic dance music?
Marin Padilla: I was still in high school and it was the weekend of EDC Los angeles 2010, I had met an older girl who had said she was going to EDC of course i followed (edc was all ages back then). I ended up going all weekend and never meeting up with the girl but it was the best time of my life, the awesome vibes and production were amazing. I even got kicked off the wrestling team at high school that weekend once my coach found out i was “raving”, but i argued my case and was luckily allowed back on.
Vincent Rotella: I remember my dad taking me to a Halloween festival back in the 90s when i was a kid and hearing the music. Also, I remember the “old school ravers” coming up to me and giving me beads and I guess, I was scared because it was Halloween, but at the same time I enjoyed it.
EPIC PRODUCTIONS: When was the first time you really fell in love with electronic dance music and the music scene?
Marin Padilla: Definitely was EDC 2010 , all it took was one immersive glimpse into the scene. The EDM community is simply amazing and accepting regardless of your background or situation.
Vincent Rotella: Oh man, I've been interested about it since i was a kid , but it really got ahold of me when i turned 18.
EPIC PRODUCTIONS: What is your experience in the music industry, and what led you to where you are today?
Padilla: Man the music industry is tough, but so rewarding once you get your shot. What led me to where I am today is definitely lots of hard work and sacrificing sleep to get out and meet new people ! Also my friends that have become family along this road have always been there when i needed them.
Rotella: The Music industry has kind of always been around me and a part of my life. What led me here is connecting with genuine people who I trust and constant networking!
EPIC PRODUCTIONS: Who are some of your favorite artists?
Marin Padilla: Oh Man , besides my own who i manage and love like brothers , I’d have to say my boy 12th Planet , JOYRYDE and this new mysterious guy K?d .
Vincent Rotella: Thats a hard question because there are so many talented artists out there, but my top right now would be Datsik, Excision , Liquid Stranger, Bassnectar and Calvin Harris.
EPIC PRODUCTIONS: What are some of your favorite events you have attended?
Marin Padilla: Oh Man all of the EDCs are always the highlight of my year. But shout out to brownies and lemonade crew and Space Yacht who have taken the event/party scene in Los Angeles to another level these past years !
Vincent Rotella: Definitely EDC but Im always down for a good underground warehouse party!
EPIC PRODUCTIONS Who or what are some of your biggest role models in the industry, including artists, industry leads, companies, anything?
Marin Padilla:My role models in this industry are definitely Moe Shalizi , Pasquale Rotella and my friends Jen Stein over at Red Light Management and Christina Boemio who is killing it at Buygore/ Slvyvll.
Vincent Rotella: My biggest role model I would say my pops I mean he's always made me work hard to get what I want. It's made me learn that I will never get things handed to me and to find my passion!
EPIC PRODUCTIONS: In such a tough industry, what motivates you everyday to continue doing what you doing?
Marin Padilla: The ability to do what i love for the rest of my life. Also from my Artist Manager perspective My Artists Kayoh/Aaron Jackson and Freefall keep me going everyday because I cant even explain to you how it feels to be able to help them accomplish their dreams!
Vincent Rotella: The people motivate me. When I close my eyes I see the smiles and happiness and everyone coming together dancing that is just so amazing, and it motivate me to know what I want.
EPIC PRODUCTIONS: You two run Dimensions Events together, but how did the two of you meet?
Marin Padilla: We met about a year ago through mutual friends
Vincent Rotella: Mutual friends, and ever since we have been inseparable! :)
EPIC PRODUCTIONS: What is your inspiration and story behind Official Dimensions Events?
Marin Padilla: I've always wanted to throw large scale events. When I was in High School I used to throw huge parties for fun just to do it! But Vincent and I wanted to give the Los Angeles Rave scene a fresh breathe of air, with a futuristic out of this universe twist, something that you couldn't do every weekend! Therefore Dimensions came along and brought along a solid team!
Vincent Rotella: I believe there more then us out there in this universe so dimensions help me make my visions and my imagination become a reality and being able to share to everyone out there with an open mind .When you step into dimensions my main goal is to make you feel as if your no longer on earth.
EPIC PRODUCTIONS: What goes into planning an event like Bass LA, what are you most excited about, and what stresses you out the most?
Marin Padilla:The planning is always the toughest and last minute situations but once we get past that it all, we kick it into high gear and the event is born! All the hard work and sleepless nights become worth it!
Vincent Rotella: I am just excited to show you guys all the hard week our team has put in ! The hardest part for me is waiting!
EPIC PRODUCTIONS: What can attendees expect out of Bass LA
Marin Padilla: OH MAN, get ready for a night full of heavy bass and some crazy huge special guests! Not to mention we are announcing our headliner Friday!
Vincent Rotella: Be ready for the mind blowing bass!
EPIC PRODUCTIONS: How did you think of the idea of Bass LA, from the artists to the venue, what was the creative process like?
Marin Padilla: I kind of already knew where we were going with the line up , we literally brought the best up and coming Artists LA has to offer, not to mention Kayoh all the way from Baltimore. The venue was literally the perfect spot we were looking for a huge warehouse in Los Angeles.
Vincent Rotella: We love Bass Music so I thought for my first event I would bring the bass to LA. It took time to find a venue in LA but at the end we succeeded and we can't wait to show what we have in store for you.
EPIC PRODUCTIONS: What is one bucketlist item you have in regards to the music industry?
Marin Padilla: I am gonna sound cliche but, Touring the world with my artists as a manager and to take Dimensions events across the world!
Vincent Rotella: being able to travel and throw festivals around the world.
EPIC PRODUCTIONS: From event management, to artist management, production, and everything in between, what do you think it takes to be successful in such a demanding industry?
Marin Padilla: CONSISTENCY IS KEY to anything in this industry , you have to keep consistently working , consistently moving forward and consistently succeeding even if its for a smaller project. P.S approach everything positively!
Vincent Rotella: being able to have your team work together and communication and my team isn't just a team they are like a family.
EPIC PRODUCTIONS: Favorite Food?
Marin Padilla: Sushi and mediterranean food ;)
Vincent Rotella: GRILLED CHEESE SANDWICHES, WHITE CHEESE IS THE BEST.
Tickets for BassLA are on sale now, and already selling quick. With the perfect venue, a carefully curated lineup, and promises of vibes and production to make it feel like another dimension, BassLA is one of EPICs must attend events before 2016 ends. Follow us for more information, including the surprise headliner, lineup interviews, and more. Let us know in the comments who you're most excited to see at BassLA.