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UG Strategies Launches Uphoric, a Global Festival Television Network

January 28th, 2015

Creative entertainment marketing and experiential agency UG Strategies announces the upcoming launch of Uphoric, the world’s first digital television network dedicated to the global music festival circuit. Uphoric will provide viewers with an exclusive look into the world of festivals, from backstage to onstage. Programming will include artist and music content, behind-the-scenes footage, live concert streaming, industry documentaries, insider interviews, reality TV, and much more. Uphoric will initially launch via online and mobile destinations, and will also distribute content via international third-party cable and multi-channel networks.

UGS has been working closely with festivals around the world for over a decade, and has heard the demands of fans to have a platform that allows them to experience festivals, and the endless content that comes from them, at any given moment,” says Parag Bhandari, of UG Strategies.

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RL Grime Teams Up With Unicef to End Teen Marriage

January 28th, 2015

RL Grime has teamed up with the non-profit organization UNICEF for a moving new video to show the painful realities behind child marriage and help end the dangerous practice. The video tells the story of a young girl forced into marriage, set to RL Grime‘s emotive track “Always” from his debut album VOID. The video was shot in Chad, which has the third highest child marriage rate in the world, with 68% of girls married as children. The collaboration is part of a UNICEF series using powerful music to raise awareness about critical issues affecting children around the world. The video will be presented at the African Union Summit in Addis Abbaba on January 30th.

“Accompanied by a moving song, the video transmits a strong message and shows a reality that is too common in the lives of many young girls. Girls who are married before their 18th birthdays are not only denied their childhood but are often socially isolated and subjected to violence, and limited opportunities for education and employment,” said Bruno Maes, UNICEF Representative in Chad.

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Exclusive Interview: Flux Pavilion

January 26th, 2015

One of the UK’s biggest artists, Flux Pavilion, has been killing the game since he entered it. Known for his heavy bass, we took some time to get to know the man behind the turntables in this follow up interview with Flux Pavilion (read our previous interview with the basshead HERE).

EPIC: Flux, everyone knows you for your heavy bass. What made you dip into that genre?

People I listened to were Fatboy Slim and The Prodigy. I’ve always been into that loud heavy stuff. I’m into the feels. When I write music, I try to interpret it into something that makes you feel. It’s music that resonates, generates, and gives you an infectious feel.

EPIC: Do you think you’ll always be one with the heavy bass?

Heavy bass is just an element to my music. When I make music, it’s based on how I feel. It’s almost an experiment composed of my emotional energy. I like the heavy bass but whether I choose to incorporate it or not, it’s still Flux Pavilion. No matter what sound I choose it to be, it will still be Flux and it will make you feel something.

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Hardwell Releases Long-Awaited Album ‘United We Are’

January 26th, 2015

Hardwell has had an epic past couple of years, and it’s looking like 2015 will be no different. The back-to-back world’s #1 DJ released his debut album United We Are on Friday and it’s top-notch across the board. The 27-year old Dutch superstar’s first recording project showcases an impressive line-up of collaborations including Tiësto, Fatman Scoop, W&W, Headhunterz, Mr. Probz and Jason Derulo.

“After releasing 21 mix albums here it is, my first ever artist album – United We Are,” Hardwell says. “I have spent over a year and half of my life tirelessly working on the road and in the studio to put together the music that makes up the sound of this album.”

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